Networked Tracking Scope
Heads Up Display
“Think of it like a smart rifle. You have a smart car; you got a smartphone; well, now we have a smart rifle,” says company President Jason Schauble. He says the TrackingPoint system was built for hunters and target shooters, especially a younger generation that embraces social media.
Except no one is using their smart car or smart car to kill people intentionally. The rifle is a weapon that kills people. That’s it’s purpose. We shouldn’t be making killing people easier.
Schauble says because the company sells directly — instead of going through gun dealers — it knows who its customers are and will vet them. And he says there’s a key feature that prevents anyone other than the registered owner from utilizing the gun’s capabilities.
Many people can pass being “vetted” and still use the weapon against other people. Just because a person passes your tests today doesn’t mean they will pass them a year from now.
“It has a password protection on the scope. When a user stores it, he can password protect the scope that takes the advanced functionality out. So the gun will still operate as a firearm itself, but you cannot do the tag/track/exact, the long range, the technology-driven precision-guided firearm piece without entering that pass code,” he says.
While that’s a nice feature, if a person purchases the rifle with the intention to kill other people, password protections are a moot point.