“The Apple rep at first asked me what the purpose of the app was supposed to be,” Pixel Brain’s Steve Hunn told Eurogamer in an email. “I didn’t understand what she was getting at and said something along the lines of ‘its just a game – I want people to play it’.
“She then asked me if I knew about Pedobear. I quickly put two and two together but played dumb so I could hear her explain it to me. She basically said that the combination of the game’s (original) icon and one of the submitted screenshots plus the title ‘Childhood’s End’ made someone along the review chain think that the game might be a recruiting tool for paedophiles(!).”
Hunn duly changed the icon, tweaked the offending character design and the game is now back in the App Store.