Verizon is “enhancing” its Relevant Mobile Advertising program, which collects data from its users to display ads that are supposed to be relevant to the individual.
“In addition to the customer information that’s currently part of the program, we will soon use an anonymous, unique identifier we create when you register on our websites,” Verizon Wireless is telling customers.
“This identifier may allow an advertiser to use information they have about your visits to websites from your desktop computer to deliver marketing messages to mobile devices on our network,” it says.
That means exactly what it looks like: Verizon will monitor not just your wireless activities but also what you do on your wired or Wi-Fi-connected laptop or desktop computer — even if your computer doesn’t have a Verizon connection.
The company will then share that additional data with marketers.
Verizon is installing this software and enrolling customers into the program, often without customers even knowing about it.
There is a way to opt-out.
Can I refuse permission to use my information for Relevant Mobile Advertising?
Yes, you can notify us that you do not want us to use your information for Relevant Mobile Advertising by visiting www.vzw.com/myprivacy or by calling (866) 211-0874.
Note: if you have a multi-line account, you must indicate your privacy choices with respect to each individual line.
In addition, if you would like to prevent third party advertising entities from using information they have about your web browsing across sites unrelated to Verizon, including the use of this information in the Relevant Mobile Advertising program, you can opt-out at www.aboutads.info.
The best way to opt-out remains with your wallet.