Diesel, a fashion company, has had their ads banned by The Advertising Standards Authority (ASA) because they are considered indecent and promote anti-social behavior. One ad shows a woman flashing a CCTV camera, while another depicts a woman taking a picture of her private parts while a lion lurks in the background.
Diesel argued that there was nothing within the content of the ads that was offensive and that they ‘did not contain any provocative nudity beyond the usual amounts shown in many swimwear, sportswear or lingerie ads’.
The ASA acknowledged that none of the ads showed full frontal nudity, but it was concerned that they did contain sexual undertones and were likely to be seen by children.
It said the image of the woman in her bikini was ‘likely to cause serious offence to many adults because it was clear that she was taking a photograph of her genitalia’.
Similarly the image of the woman exposing herself on the ladder in poster ad ‘was likely to cause serious or widespread offence because, although her breasts were only partially visible, the image showed her exposing herself to a surveillance camera.’
The ASA said the poster with the woman flashing at the camera was also likely to encourage copycat behaviour.
What the ASA doesn’t understand is that there are people who are already doing things like those depicted in the ads, and worse. Because I hate censorship, here are the two ads.
