Like many places that sell digital versions of music, iTunes has a short, 30-second clip of a song so that customers can hear a portion of the song before they buy it. While this has always been categorized under fair use and codified in federal law, the music industry now wants iTunes to pay for that 30 seconds.
At a time when many iTunes shoppers are still fuming over Apple’s first-ever increase in song prices, the demands by the American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music Inc. (BMI), and other performing-rights groups, would likely lead to more price hikes at iTunes. For many, this would also undoubtedly confirm their perception that those overseeing the music industry are greedy.
“We make 9.1 cents off a song sale and that means a whole lot of pennies have to add up before it becomes a bunch of money,” said Rick Carnes, president of the Songwriters’ Guild of America. “Yesterday, I received a check for 2 cents. I’m not kidding. People think we’re making a fortune off the Web, but it’s a tiny amount. We need multiple revenue streams or this isn’t going to work.”
If you make 9.1 cents off a song sale, then why did you get a check for 2 cents? I think you’re lying. And if you can’t make a living off the songs that you write, then either don’t sell it to people who are going to rip you off, write better stuff, or get another job like most people do when they can’t make ends meet. I’m not going to sit here and cry for you because you can’t make a living on your own.
iTunes sells roughly 500 million songs per year. That’s close to $45.5 million and they’re still bitching that’s not enough money for them.
These people already get paid when their music is used in a TV show or a movie. Then, they get some more cash when it’s played over the radio. They also force businesses to pay if their song is played in said place of business. Now, they want more money for iTunes to play a clip so that someone will buy the song and they can get paid again for the digital download. So, that’s 4 ways they already get paid and they still want more.
In many cases, these artists have signed their rights away to the sync and mechanical in the hopes of getting larger performance fees. Well, they gambled with their own money by signing away the rights. It’s their fault, not iTunes or the consumer’s. They are responsible for getting less money and no one else.
What iTunes should do is shorten their clips to 29 seconds, giving a big, digital middle finger the the music industry. Without the clip, many people won’t know exactly which song they are looking for and will just skip buying the music altogether. If that’s how the music industry wants to play it, then hopefully they die a quick death and people can get on with the business of sharing again.
Keep biting the hand that feeds you and, eventually, you’re going to get punched in the face.