a. Links to the Site. You may create your own link to the Site, provided that your link is in a text-only format. You may not use any link to the Site as a method of creating an unauthorised association between an organisation, business, goods or services and London 2012, and agree that no such link shall portray us or any other official London 2012 organisations (or our or their activities, products or services) in a false, misleading, derogatory or otherwise objectionable manner.
I suppose they can put this in their policy all they want, but the Olympics are a farce. They haven’t been non-political for decades. They haven’t been amateur for years and they aren’t even entertaining or fun to watch. It’s also amusing that LOCOG haven’t heard of the Streisand Effect yet either.
The Olympics are a financial drain on the economy of whatever hapless city gets duped into hosting them. Corporations have monopolies over what can and cannot be said, viewed or used. Fortunately, McDonald’s lost their case in being the only one to serve chips/fries. They bully local businesses, such as the one in the picture below, that use any name that can be connected to the Olympics. Some of these businesses aren’t even in the host country.