PinchMedia, a company that offers a service to iPhone application creators about how their apps are used after installation is gathering more details than is necessary.  Similar to the Palm Pre problem, instead of just reporting how the app is used, the company freely admits that it does much more;

The ID number of your device, the model and operating system version, application name and version, whether the device is jailbroken, whether the app is pirated, how long the app has been used and the user’s co-ordinates (latitude and longitude). If FaceBook is enabled the gender and age of the user is also reported.

Users are unaware that this is happening and there is no opt-out for these apps.  This is, without a doubt, spyware, and violates Apple’s EULA.  Tell Apple that you aren’t going to put up with this type of business model.  Vote with your wallet and tell as many people as you can.