Tap’dNY is selling purified New York City tap water.  Their slogan is “not from the top of some far away mountain.”

From their manifesto [pdf]

Year after year, bottled water companies have told us that their water was somehow healthier or better for us than our own water. They spent billions of dollars on marketing to make us believe that we needed exotic water, in sleek packaging, from far away Arctic glaciers, tropical islands, and European volcanoes.

We fell for the fancy marketing gimmicks, too, and the brands we drank started to become status symbols.

But we’re New Yorkers and are ready for an honest change.  It’s time for a better way of thinking, er, drinking:  A Tap’dNY Manifesto for the new age.

New York City already has the best pizza in the world.  Now, with purified NYC tap water, you can eat more pizza since you’ll be drinking water instead of soda.  Just remember, NYC tap water comes from upstate, so, technically, New York State has the best water.